You built the business.
Now build the body
to match.

Performance coaching for founders and executives who are done choosing between their career and their health.

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Limited spots · founding rate

800 × 560 · training photo
100+ Clients coached
2018 Coaching since
31 Sessions per week

You already know something's off.

You wake up tired. Coffee is the only thing that gets you moving. You sit at a desk for 10 hours. Your back is tight. Your shoulders are rounded. You haven’t moved with any intent in months.

And you've tried to fix it.

You've read the articles. You've downloaded the apps. You've started the program three or four times. The pattern is always the same. Start strong. Life gets busy. Training drops off. Guilt kicks in. Restart from scratch. The gap was never information. It was structure and someone keeping you honest when things get busy.

"I kept telling myself I already knew what to do, I just needed to be more disciplined. That's the story I told myself for about three years."

— Chris N., 38, Director of Business Development, Commercial Real Estate

You've tried to solve this alone. Here's why that doesn't work.

You delegate everything else.

You don't do your own accounting. You don't write your own contracts. You don't manage your own IT. Because you know experts produce better results and your time generates more value elsewhere. Fitness is the one area where you still try to figure it out alone. And it’s usually the one area that never gets fixed.

Steve D. transformation — before and after

"You spend money on your trucks, your equipment, your guys. When are you going to spend something on yourself?"

— Wife of Steve D., 56, business owner, trades · Down 34 lbs in 6 months

The system.

01
Apply and connect

Fill out a short application. If we're a fit, we get on a 15-minute call to understand your situation, schedule, and goals.

02
Build your system

Individualized training and nutrition built around your life. Not a template. A program designed for how you actually live and work.

03
Train with real data

Your Apple Watch, WHOOP, or Garmin feeds me daily data. Sleep, recovery, session metrics. I adjust your program based on what the numbers say, not how you think the workout went.

"It felt like having a CTO for my body."

— Adam K., 37, Founder, digital marketing

This is for you if...

You've built a career that demands your best but your body can't keep up. You have the discipline to show up but not the structure to make it count. You’re done starting over every few months and want a system that sticks. You value your time enough to let an expert handle this.

This is not for you if...

You're looking for a quick fix or a 30-day challenge. You’re not open to wearing a smartwatch or heart rate monitor during training. You want someone to yell at you for motivation. You’re not ready to commit 4-5 hours a week to training.

What you get.

The work speaks.

Adam K. transformation
Adam K., 37, Founder
-28 lbs in 6 months · Body fat 28% → 16%
"That's not a pitch. That's just what happened."
Sean C. transformation
Sean C., 46, Creative Director
+18 lbs muscle in 7 months · Bench 45 → 135
"I'm 46 years old and I look better now than I did at 30."
Greg M. transformation
Greg M., 52, Regional Director
-24 lbs in 5 months · Blood pressure normalized
"My wife told me I seem like the guy she married fifteen years ago."
Daniel L. transformation
Daniel L., 33, Senior Software Engineer
-21 lbs in 5 months · Pre-diabetes reversed
"My doctor took pre-diabetes off my chart completely."
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The investment.

What these services cost separately

In-person personal training $1,200–1,800
Nutrition recommendations $200–400
Accountability coaching $300+
Total if purchased separately $1,700–2,500/mo
$600/month

3-month commitment at the founding rate

  • Individualized training programming
  • Nutrition recommendations
  • Weekly video call + form review
  • Daily wearable data analysis
  • Direct coach access

Founding rate: $600/month · Standard rate: $800/month

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"The three-month commitment actually felt like a feature, not a risk, because it forced me to stay long enough to see results."

— Adam K., 37, Founder, digital marketing

$600/month is $20/day. Less than your daily coffee and lunch combined for a complete performance system.

400 × 500 · headshot

Who's coaching you.

James Nunan. 100+ clients since 2018. Former top Equinox trainer. Built and ran his own private training studio. Trained executives and founders in their homes. Now doing it online with better data and the same standard. Seven years of leveling up.

Common questions.

A gym membership and a wearable (Apple Watch, WHOOP, or Garmin). If you don't have a wearable, an Apple Watch SE runs about $250. Think of it as part of the infrastructure.
4-5 hours per week of training. The programming is built around your schedule, not the other way around.
Your program adapts. Hotel gym, limited equipment, jet lag recovery — I build for your actual life, not a perfect one.
Most online coaching is a template program and a weekly check-in. I analyze your wearable data every morning. Sleep, session metrics, recovery. If something's off, I adjust your programming before we even talk. You get a coach who's watching the data daily, not checking in once a week.
No. I've worked with guys who haven't trained in years. We start with mobility and bodyweight movements. The foundation comes first.
The wearable is what makes this different from every other coaching program. It lets me coach off real data instead of guesswork. Your metrics tell me what's working and what needs to change before you even have to think about it.
3-month minimum commitment. After that, month-to-month. Cancel anytime with 30 days notice.

"If you're a busy guy in your 40s or 50s who's been telling himself he'll get back in shape when things slow down, things aren't going to slow down."

— Greg M., 52, Regional Director, logistics

Ready to build?

6 spots at the founding rate. Once they're filled, the price goes up.

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