Down 34 lbs in 6 months.
“You spend money on your trucks, your equipment, your guys. When are you going to spend something on yourself?”
One-on-one coaching · By application
Your career has outpaced your body.
Each week I review your training and your Apple Watch data, rebuild your program around what I see, and we talk for 30 minutes.
Apply for coaching
Capped at 8 clients. Application only.
The pattern
You already know something's off.
You wake up tired. Coffee gets you moving. Ten hours at a desk, back tight, shoulders rounded. You haven't trained with real intent in months.
You run a board meeting at 10am and order takeout for the third night in a row at 8pm. The calendar runs your life. Your body gets what's left.
You've restarted three or four times. A strong start, a busy month, then back to zero.
The gap was never information. You already know what to do.
You delegate everything else.
You don't do your own accounting, write your own contracts or run your own IT. Experts get better results, and your time is worth more elsewhere.
Fitness is the one area you still try to handle alone. It's usually the one that never gets fixed.
“I kept telling myself I already knew what to do. That's the story I told myself for about three years.”
How I coach
Every week is built on the one before it.
Your program lives in the Cold Brew Performance app. You log each set and leave notes as you train. I read all of it before I write your next week.
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Your data
Sleep, heart rate, HRV and activity from your Apple Watch, synced through Apple Health. You never enter it by hand.
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The weekly review
Each week I read your sessions, your notes and your recovery, then build the next week from what actually happened.
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Your program
Written for your schedule, your equipment and how you move. I review your form on the lifts that matter.
- Every weekA 30-minute 1:1 call
- Between callsDirect access by text or email
- OptionalNutrition guidance, quoted individually
Results
What changed for them.
18 lbs of muscle in 7 months.
“I hadn't touched a weight in over a decade. Now I train five days a week and actually look forward to it.”
- Adam K. · 37 · FounderDown 28 lbs in 6 months. Body fat from 28% to 16%.
- Greg M. · 52 · Regional directorDown 24 lbs in 5 months.
- Daniel L. · 33 · Senior software engineerDown 21 lbs in 5 months.
Read their stories
Individual results vary. Not medical advice.
Your coach
James Nunan
I've spent eight years coaching people who built something impressive and let their body fall behind. I know where it usually breaks down, and what it takes to turn it around.
I keep my roster to 8 clients. I review every week and take every call myself, and between calls you can reach me directly.
James
- Coaching since
- 2018
- Previously
- Equinox trainer
- Roster
- 8 clients
How it starts
An application, then a conversation.
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Apply
A short application. I read every one myself, and not everyone is accepted.
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A 15-minute call
If it looks like a fit, we talk through your goals and your week, and decide together.
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Begin
Your program goes live in the app, and we meet for 30 minutes every week from then on.
Investment
Another year of this. Or a different one, starting this month.
One monthly fee covers the coaching. Nutrition guidance is the only extra, and I quote it individually.
$600per month
Billed monthly through Stripe. One-month minimum.
- A 30-minute 1:1 call every week
- A weekly review of your training and Apple Watch data
- Individualized programming in the app
- Form review on your key lifts
- Direct access by text or email
It starts with a 15-minute call.
Capped at 8 clients. Application only.
What do I need?
A gym membership, an iPhone and an Apple Watch. Your data syncs from Apple Health into the Cold Brew Performance app. If you don't have a watch yet, an Apple Watch SE runs about $250.
How much time does it take?
Four to five hours of training a week, plus our 30-minute call. The program is built inside the time you already have.
I travel often. Does that work?
Yes. Hotel gyms, limited equipment, jet lag: the program adapts to the week you're actually having.
How is this different from other online coaching?
Most online coaching is a template and a check-in. I go through your Apple Watch data, every set you logged and every note you left, rebuild your next week from it, and we talk every week.
How does billing work?
$600 a month, billed monthly through Stripe, with a one-month minimum. To cancel, email me at least seven days before your renewal date. Nutrition guidance is an optional add-on, quoted individually.
Do I need to be in shape to start?
No. I've worked with clients who hadn't trained in years. We start with mobility and bodyweight work. The foundation comes first.